When it comes to optimizing your digital properties for a local audience, there is a lot you can do at little or no cost to your business.
Setting up an optimized and localized website, giving your social media pages the same treatment, and claiming your Google My Business listing are the best places to start. From there, spend some time engaging your local audience both online and in the real world. Respond to reviews and organize community-based events to increase your visibility and create a stronger bond between your brand and your audience.
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Whether you run a business that absolutely relies on local engagement, or you simply want to improve your local marketing, these tactics are easy, affordable, and effective. See what kind of splash your business can make in your community by implementing these local marketing strategies today.
Key takeaway: Many local marketing strategies are free to implement and can be easily accomplished. Get started by updating your website and online listings with your business’s location.